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Media Studies

Are you interested in the impact of media on contemporary society? Through Media Studies you will investigate how audiences are affected by the digital age; especially the impact of the internet and digitised gadgets. These include products such as YouTube, Facebook, iPhones, Xboxes and BluRay technology. You will analyse the trends and relationships between audiences, products and institutions.

 

What We Do

Media Studies students are concerned with the impact of media on society in the past, present and future. They explore the social, historical, political, economic and cultural factors that shape media industries and audiences.  Students are graded 1-9 under the new specification (first teaching 2017). We study a broad range of set texts from the following media forms: Film, Advertising, Radio, Online, Video Games, Music Video, Television, Magazines and Newspapers.  We analyse the trends and relationships between audiences, products and institutions. Mass audience theories are usually applied in the analytical processes.

Excitingly, our students get the chance to produce their own media products according to a brief set by the examination board (EDUQAS). We use media equipment and software to create texts that tell our personal stories and that reflect our views of the world. Students’ best products are celebrated at the end of the year at our own Oscar Awards ceremony.

With the recent opening of our own state-of-the-art Media Suite learning is now even more enjoyable and more closely linked to industry practices. The Media Department houses a TV studio with green screen and a full suite of the latest mac computers and a sound-proof radio production booth.

How We Do It

At the heart of our success is teamwork. We have largely maintained a 100% A-C grade success rate year-on-year and this is mostly down to the support that students give each other and the one-to-one support provided by staff.  Thirty per cent of lessons are also practical-based, meeting the needs of students who enjoy learning in unconventional ways. Furthermore, we make regular visits to media institutions in the UK and overseas, such as film studios, the cinema and newspaper companies to get first-hand knowledge of the industry. However, students still have to call on higher-order thinking skills and apply key literacy and numeracy skills as they are required to write essays for exams and manage budgets for their own production projects. Essays generally explore issues and debates around identity, culture, representation, textual analysis, media regulation, narrative and genre.

Structure and Content of the Course

You will study a range of media forms in relation to four key concepts:  media language, representation, media industries and audiences. The following forms are studied in depth through applying all four concepts: newspapers, television, music  video and online, social and participatory media. Advertising and marketing, film, video games, radio and magazines are studied in relation selected areas of the four key concepts.

There are three components of study both at GCSE and A Levels. In addition to its set content, each component explores how media products reflect, and are influenced by, the social, cultural, historical and political contexts in which they are produced.

GCSE Media Studies

Component 1      Exploring The Media (Externally Assessed) – 35%

You will develop the ability to analyse media language, representations and meanings in a range of media products. You will also study products from specific media industries and audiences to develop your knowledge and understanding of those areas.

Component 2  - Understanding Media Forms and Products (externally assessed) – 35%

In this component you will gain a deeper knowledge and understanding of media language and representation, as well as extend your appreciation of these areas through the study of industries and audience.

Component 3     (non-Exam Assessment)  Media Production  - 30%

Here you’re required to use what you’ve learned in 1 and 2 above to independently produce a media product for an intended audience. Your production will be in response to a choice of briefs set by the exam board (EDUQAS). The brief could be based on any of the following forms: television, advertising and marketing (film or music) or website production.

 

A Level Media Studies

We currently follow the linear path for delivering Media Studies at sixth form. This means that students study for two years. Successful learners will gain an A Level at the end of the period. There is no one year component and, as such, no AS qualification.

Component 1        Media Products, Industries and Audiences    - 35%

The chosen media forms for this component are newspapers, advertising and marketing, music video, radio and video games. You will study products from specific media industries and for specific audiences to develop your knowledge and understanding of the links between language and representation. There is a strong focus on media theories and you will develop your ability to use relevant subject-specific terminology.

Component 2           Media Forms and Products in Depth   - 35%

Here, you will study three media forms in depth: television, magazines and blogs/websites.   The primary foci are language, representation, media industries and audiences.

Component 3 -    (non-exam assessment) – Media Production  - 30%

For this component, you will independently produce at least products (of different forms) based on a brief from the exam board (EDUQAS).

Please contact us at English@central.towerhamets.sch.uk  


The Team

Mr. Williams (Teacher in Charge), Ms. Richards, Mr. McIntosh